Roses aren’t just for romance!

According to Amalgam, a digital tool of consulting and research firm Kline, there were 16 rose-infused products ranking among the top 100 products in the astringent/toners segment of the facial skin care category in March 2018—compared with only 11 in January 2018.

Rose petals, oils and water are known for their redness-reducing and skin-soothing benefits.

The Top Rose-Inspired Products Include…
• Leven Rose Moroccan Rose Water Toner was the top item in the astringent/toners segment;
• Burt’s Bees Rosewater Toner was ranked No. 5;
• Mario Badescu Facial Spray Rosewater & Green Tea Duo item was ranked No. 14;
• Mary Tylor Naturals Organic Rose Water Toner Spray ranked No. 46; and
• Thayers Alcohol-Free Rose Petal Witch Hazel Toner 3-count ranked No. 81.

In addition to skin care, Kline’s “Home Fragrances: U.S. Market Analysis and Opportunities” study found several new rose collections for Spring 2018, from candle brands like Voluspa and Archipelago.*

Leading tailored perfume retailer, Sniph, UK, agrees. They advise rose has been re-imagined for 2018. While never truly out of style, the scent of rose is enjoying a revival through niche, bespoke perfumeries.

This year Sniph recommends you try Cement Rose from Gamine. It contains fragile rose buds that have been brutally crushed against New York’s hard streets. Or for those who are a bit shy, Sniph recommends powdery Rose Silence by Miller Harris.

Closer to home, our own Wise Facial Toner relies on Rose Hydrosol as its base. This imparts a beautiful scent – light, and refreshing – not heavy, and it doesn’t linger. This makes it a perfect pick-me-up after a day at the barn. Or after cleansing your face at the beginning and/or end of the day. Some people even leave it in the refrigerator and use it as a cooling facial spray after riding in the hot summer sun – so smart!

The addition of hibiscus tincture provides a gorgeous pink color. And with the inclusion of vitamin C serum, vitamin E oil, aloe vera, witch hazel and other essential oils, this toner will refresh, revive and protect your skin. Something all equestrians need!

* Cosmetics & Toiletries Science Applied, May 9, 2018, by Audrey Latimer

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